Barbiecore is everywhere, but it’s not just the Barbie film (though we still can't get over that our pieces made into the movie) — or a doll for that matter; it’s a state of mind. Let’s dive into this trend while we wear enough pink jewellery to give the Malibu DreamHouse a run for its money. Discover how to style pieces from chunky heart rings and bright gemstones to heart-shaped pendants.
Spot Us in the Movie
We had to start with the biggest news, right? It's official, our Ridge Heart Charm Necklace features in the Barbie movie, in a pivotal scene you might call the heart of the film. Barbie searches for her purpose, with an incredible soundtrack of Billie Eilish's 'What Was I Made For?'. No we're not crying, you are.
Our heart necklace's starring role makes us part of the star-studded cast of the film, directed by Greta Gerwig and starring Margot Robbie and Ryan Gosling. We're sending a message from the heart (too bad we couldn’t engrave the word 'Kenergy' on the back). You can also spot our Jelly Heart Gemstone Charm Necklace and Bobble Chain Necklace in the movie.
What is Barbiecore?
If you haven’t seen the hashtag #Barbiecore yet on TikTok with its millions of views, the fashion collaborations, or even the takeover of London’s main attractions (hello, Barbie-can) we’re not sure where you’ve been.
Luxury fashion brands have skillfully integrated Barbiecore style into their clothing collections, merging haute couture with the playful charm of Barbie. The Italian luxury brand Moschino partnered with Barbie to create a limited-edition collection. Their Barbie-themed clothing line features high-end garments infused with Barbie's iconic silhouette and vibrant colours, offering fashion enthusiasts a taste of luxury while celebrating Barbie's aesthetic.
Boucheron, a renowned French fashion house, has offered bespoke Barbiecore outfits, allowing clients to customise their attire with luxurious fabrics, intricate embellishments, and bold colours. Chanel, the iconic French fashion house, brought Barbiecore elements into its runway presentations with oversized, whimsical dresses and accessories adorned with Chanel logos and Barbie-themed motifs, blending luxury and nostalgia seamlessly.
Yes, Barbiecore is all about ‘Barbie pink’ (a colour Mattel copyrighted the Pantone shade of) but it’s also so much more than that. Barbiecore is vibrant, feminine, fun, and optimistic. Frankly it’s whatever you want it to be. So, why are we loving it so much? Maybe it’s the nostalgia factor that ties into our obsession with all things noughties right now, or the love of ‘dopamine dressing’ for those of us wanting to spark joy with bold tones.
Or maybe it's just the sheer amount of pink. “An entire monochrome pink or two-toned outfit, all inspired by the loud color — now that's Barbiecore,” one publication said. On set of the new Barbie film, apparently there was so much pink paint used in set construction it led to an international shortage.
Needless to say we're obsessed. While the colour palette might have stayed the same, this new era of Barbie is one that seeks to be inclusive and impactful.
Here are seven pieces to unleash your inner Barbie persona.
Take It to Heart Barbie
You’ve already spotted this piece, but if you too want a chance to heart our Ridge Charm Necklace that features in the Barbie movie, this is your chance. Paired with a delicate bobble chain, the gold heart-shaped puffed pendant has us aflutter with its signature ridge detailing. Layer it on up with shorter necklaces or a delicate choker.
Aside from Barbie, what else is retro-inspired and gives you that dose of pink? It’s got to be our Jelly Heart Charm Necklace which can be spotted on Barbie's best friend in the new movie (played by Alexandra Shipp). Stack with chains and beaded bracelets for a real ‘arm candy’ moment.
Chunky Chain Barbie
Magenta is 2023’s Pantone colour of the year, and one of our favourite shades of pink. If you love it too, meet this chunky curb chain with a hand-painted enamel floating pendant. The statement piece’s emerald-cut clear cubic zirconia catches the light and reflects the internal symmetry of the stone. We love layering it up with longer necklaces for maximum impact.
Meaningful Gemstone Barbie
Rhodochrosite is a pink gemstone known for bringing love. Apt then that our hearts beat fast whenever we see these mini charm hoops with a pyramid design. Create contrast by teaming with delicate huggies.
‘Are You Ready for this Jelly?’ Barbie
Iconic, fun, and timeless, our Jelly Hearts were made for Barbiecore. Let this gemstone ring set with a pink quartz stone – known for bringing love – have its centre stage moment.
Throw Some Shade Barbie
Think pink with our Missoma x Le Specs collaboration. These vintage-inspired cat-eye shades were made for sunny days (and a head-to-toe pink outfit).
Two Rings In One Barbie
Go gold and neon pink with a double ring that creates an instant ring stack. A styling tip from us? Wear alongside gemstone rings for more even pops of colour.